文档介绍：Executive Summary
The main purpose of this report is to analize pare the reason for the failure of IBM and XEROX,review their history development, summarize their mistakes and errors existing in anization and ,we are supposed to benefit from their experience and engrave on our mind.
Managers are not the only ones to take their objectivity for granted, researchers’ perception, language and founding assumptions also transfer systematically to managers thrrough systematic interpretation biases (Starbuck and Mezias, 1996).As is known to all,after making a temporary ess in the product,it is taboo for a enterprise satisfy the present situation and forget to improve the quality of the products to develop a larger can't deny that pany IBM and XEROX make a lot of innovation and bring about great wealth and employment opportunities for the society in the early development of , the panies have made serious mistakes in upgrading their products and major decision wnich is of critical importance pany’s ups and downs.
Introduction
IBM is an international technology and consulting firm whose headquarter is located in Armonk, New York. IBM mainly manufactures and puter hardware and software, and it offers infrastructure, hosting and consulting services in many areas which ranges from puters to nanotechnology. IBM was founded in 1911 as puting Tabulating Recording Corporation, following a merger of puter pany of America and the International Time pany with the Tabulating pany. The inundant achievement of the IBM make the copany maintain a leading position and have a high profits es to stock market value,pany is ranked as the most pany. IBM’s larruping culture and product branding has made it have the nickname
Big 1971,Thomas began to manage pany,his management mode is different from the former leader,Watsons who is really forceful and visionary,but Thomas inherited a pany that dominated puter