文档介绍：2010年12月大学英语四级考试模拟题十二
Part I Writing (30 minutes)
Directions: For this part, you are allowed 30 minutes to write position on the topic: The Importance of keeping A Good Mood. You should write at least 120 words according to the outline given below in Chinese:
1. 人们每天都生活在压力之下
2. 所以说保持一个好的心情是十分重要的
3. 我的观点和原因
Part II prehension (Skimming and Scanning) (15 minutes)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.
For questions 1-7, choose the best answer from the four choices marked A), B), C), and D).
For questions 8-10, complete the sentences with the information given in the passage.
Media Selection for Advertisements
After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. , and direct mail.
Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television municate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type television is an expensive medium, and not all advertisers can afford to use it.
Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.
is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they h