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有趣的消费心理
第1页
5/17/2025
Content
Face psychology
Group psychology
Bargain Mentality
Comparison psychology
Psychology of show off
Curious psychology
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5/17/2025
Face psychology
China's consumers have very strong face complex,driven by the face psychology, Chinese consumption will surpass even far more than their ability to pay or buy.
中国消费者有很强面子情结，在面子心理驱动下，中国人消费会超出甚至大大超出自己购置或者支付能力。
Marketers can take advantage of the consumers’face psychology, to find market, obtain premium and achieve the sales.
营销人员能够利用消费者这种面子心理，找到市场、获取溢价、达成销售。
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In the terminal sales, shop assistants often through praise consumers vision are unique, and how to match the product and consumers , let consumers feel they have the honour, thus achieve the sales.
终端销售中，店员往往经过称赞消费者眼光独到，而且产品怎样与消费者相配，让消费者感觉大有脸面，从而达成了销售。
MELATONIN use Chinese face psychology when they send gifts, found the market in the city even the countryside.
脑白金就是利用了国人在送礼时面子心理，在城市甚至是广大农村找到了市场;
Face psychology
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第4页
5/17/2025
Face psychology
In those years , TCL inlaid precious stones on the phone, obtained the position in high-end mobile phone market, so as to obtained high profits;
当年TCL凭借在手机上镶嵌宝石，在高端手机市场获取了一席之地，从而获取了高利润。
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Group psychology
Group psychology refers to a phenomenon that individual's ideas and behaviors due to the groups’ guidance or pressure, and tend to be consistent with most people . On many purchase decisions, consumers will show conformity tendency.
从众心理指个人观念与行为因为受群体引导或压力，而趋向于与大多数人相一致现象。消费者在很多购置决议上，会表现出从众倾向。
In practical work , we can also take the initiative to take advantage of people‘s herd mentality.
在实际工作中，咱们还能够主动利用大家从众心理.
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Group psychology
When shopping, people like to go to shops where have a lot of people. When choosing brands, they favor the high market share of brand ; When choosing tourist spots, they prefer choose hot spots and tourism hot-line .
购物时喜欢到人多商店;在品牌选择时,偏向那些市场拥有率高品牌;在选择旅游点时，偏向热点城市和热点线路。
In computer stores, shop assistants often said today they has already sold a lot of computers according to some kind of price and some configuration, so as to spur consumers to make marketing decisions as soon as possible.
电脑卖场中，店员往往经过说某种价位以及某种配置今天已经卖出了好多套，从而促使消费者尽快做出销售决议
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5/17/2025
Group psychology
Now, in the supermarket, clerks deliberately leave some space when they display products , thus gives the impression of the products sell well.
现在超市中，业务员在产品陈列时有意留有空位，从而给人以该产品畅销印象。
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