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主编 王 丽
Unit One Introduction to Business Letters
Unit Two Establishing Business Relations
Unit Three Inquiries
Unit Four Offers & Quotations
Unit Five Firm Offers
Unit Six Non-firm Offers
Unit Seven Counter-offers
Unit Eight Placing & Confirming an Order
Unit Nine Declining an Order
Unit Ten Placing Repeat Orders
Unit Eleven Terms of Payment
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外贸英语函电
Unit Twelve Urging Establishment of L/C
Unit Thirteen L/C Amendment & Extension
Unit Fourteen Shipment
Unit Fifteen Packing & Shipping Marks
Unit Sixteen Insurance
Unit Seventeen Making a Claim
Unit Eighteen Acceptance of a Claim
Unit Nineteen Replacing Merchandise
Unit Twenty Processing & Assembling Trade
Unit Twenty-one Compensation Trade
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主编 王 丽
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Functions of Business Letters
Unit One Introduction to Business Letters (商务信函概论)
to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business;
to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
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Criteria for Business Letters
A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.
B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.
Unit One Introduction to Business Letters (商务信函概论)
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Criteria for Business Letters
C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats.
D. COMPLETENESS Our letters should include all the necessary information and data.
E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy.
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
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The General Procedures for Business Letter Writing:
1.   Determine our purpose of writing a certain letter.
2. Identify who the readers are.
3. Organize the message, which is to be contained in the letter.
4. Write a draft.
5. Polish the writing.
Unit One Introduction to Business Letters (商务信函概论)
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Elements of Business Letters and Their Positions in the Letter:
Unit One Introduction to Business Letters (商务信函概论)
Letterhead
Reference Number
Date
Inside Address
Particular Address or Attention Line
Salutation
Subject Line or Caption
___________________________________________________ ___________________________________________________ ___________________________________________________
Complimentary Close
Signature
IEC Block
Postscript
Body of the letter
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A letterhead generally contains the following information:
The name of the firm
Its address and postal code
Fax number
Internet address
Telephone number
Telegraphic and telex address
E-mail address
Trademark or a brief slogan, etc.
Unit One Introduction to Business Letters (商务信函概论)
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EASTERN TEXTILES IMP. & EXP. CO.,LTD.
34297 Shangcheng Road, Shanghai, China
Tel: 6606811 Fax: 6507631
Http://
E-mail: ******@
Example of the Formats of a Letterhead:
Unit One Introduction to Business Letters (商务信函概论)
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Examples of the Formats of the Letterhead on the Second Page:
EASTERN TEXTILES IMP. & EXP. CO.,LTD.
-2- April 16,
Mr. Smith April 16, , Page 2
Mr. Smith
April 16,
Page 2
-Page 2-
EASTERN TEXTILES IMP. & EXP. CO.,LTD.
April 16,
EASTERN TEXTILES IMP. & EXP. CO.,LTD.
–2- April 16,
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