文档介绍：Unit 1
An Overview of
Business Writing
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Objectives
To learn the structure and layout of business letters
To learn how to address envelopes
To master the writing principles of business letters
To learn some useful expressions
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Structure of Business Letters
1) Letterhead and date
A business letter is usually typed on printed letterhead paper. A printed letterhead generally includes the following information:
The name of the writer’s firm
Its address and postcodes
Telephone number
Telex number
Fax number
Telegraphic address
The printed letterhead is usually artistically designed and printed in the center or on the left margin at the top of the page.
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Structure of Business Letters
The date is typed a few lines below the last line of the letterhead. There are different ways of writing the date:
September 10, 2009----American form
10 September, 2009----British form
As the date is a vital part of a business letter, it should always be typed in full and not abbreviated so that confusion may not be caused.
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Structure of Business Letters
2) Reference
The reference number is generally used as a useful indication for filing. It is often placed two lines below the letterhead. The reference may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter. These are marked “Our ref:” and “Your ref:” to avoid confusion.
Your ref: 123 WG/ZW
Our ref: 123 LH/QW
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Structure of Business Letters
3) Inside Address
The name and address of the receiver is typed at the left-hand margin at the least two lines below the date. It appears exactly the same way as on the envelope in single spacing.
4) Attention Line
Attention line is used when the writer of a letter which is sent to anization wishes to direct the letter to a specific individual or department of the firm. It is generally placed below the inside address.
For example:
Attention: The Marketing Manager
Attention: Mr. Paul Elsma
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