文档介绍：学期论文2
题目:
武当山道教文化旅游中
导游讲解体系的构建
院系:
经济管理学院
专业:
旅游管理
班级:
T663-1班
学生姓名:
潘长海
学号:
20060630108
指导教师:
王超
摘要
目前,武当山旅游业已经步入快速发展时期,道教文化旅游也得以向纵深发展,但是处于武当道教文化旅游核心接待环节之一的导游讲解工作却面临着许多问题。文化旅游的导游讲解工作不应该只是一个单向的“传声筒”,也是文化传播的媒介,应当进行文化层面的诠释,并探索进行相应讲解体系的构建。
本文将导游讲解工作放在当代旅游时局的宏观大背景下切入课题,综合运用个案研究法、材料分析法、实地考察法等方法对武当山当前导游讲解的现状进行了考察并对所存在的问题进行归纳和分析原因。在此基础上,文章提出了构建武当山道教文化导游讲解体系的原则和要求,并进一步提出了基本的构建模式。
文章认为,应该从三大方面对武当道教文化导游讲解工作进行构建和优化:构建以道教文化内涵体系和规范的景点导游词讲解体系为主要支撑的内容体系,以打牢深入发展的根基;构建针对游客类型和旅游活动主题为主要内容的结构体系,以打响武当道教文化游的特色品牌;同时,还要从人工讲解体系与电子导游讲解体系的系统实施、有声语言与无声语言讲解体系的合理配合等方面构建配套合理的导游讲解辅助体系,以形成对内容体系和结构体系的有力支撑。
关键词:武当山;道教文化旅游;导游讲解体系
Abstract
Currently, Wudang Mountain tourism has already entered the rapid development, meanwhile Taoism culture and tourism develop a lot accordingly. But the guide explanation which plays core role in the Wudang Taoism culture reception is facing many problems in work. Cultural tourism guide work should not only a one-way "mouthpiece", but this is the spread of culture medium. It ought to undertake the cultural level, and explore the corresponding explanation structure construction.
This paper will place the guide work in the modern tourism macro backdrop and use single-case research, files analysis and investigation of mount Wudang such prehensively to investigate and analyze the current situation of the guide. And finally puts forward the construction of Wudang Taoism culture guide system of principles and requirements bases on constructionist. Further more, puts forward concrete construction and the optimization model.
The article mainly presents that it need construct the optimal Wudang Taoism culture construction and work guide in three aspects. Firstly, content system bases on Taoist cultural connotation and normative mentaries as the main contents .Secondly, structural system with the development of the firm foundation, which builds for tourists types and tourism activity theme as the main contents. Thirdly, begin distinguishing brand for Wudan