文档介绍：Chapter 4: Evaluating pany’s Resources petitive Position
Screen graphics created by:
Jana F. Kuzmicki, .
Troy University
Chapter Learning Objectives
Understand how to evaluate pany’s internal situation and capabilities and identify the resource strengths capable of ing the cornerstone of pany’s strategic approach.
Grasp how and why activities performed internally by pany and those performed externally by its suppliers and forward channel allies determine pany’s cost structure and ability pete essfully.
Learn how to evaluate pany’petitive strength relative to key rivals.
Understand the role and importance of industry petitive analysis and internal situation analysis in identifying strategic pany managers must address.
Chapter Roadmap
Question 1: How Well Is pany’s Present Strategy Working?
Question 2: What Are pany’s Resource Strengths and Weaknesses and Its External Opportunities and Threats?
Question 3: Are pany’s Prices and petitive?
Question 4: Is petitively Stronger or Weaker than Key Rivals?
Question 5: What Strategic Issues and Problems Merit Front-Burner Managerial Attention?
Company Situation Analysis: The Key Questions
1. How well is pany’s present strategy working?
2. What are pany’s resource strengths and weaknesses and its external opportunities and threats?
3. Are pany’s prices and petitive?
4. Is petitively stronger or weaker than key rivals?
5. What strategic issues merit front-burner managerial attention?
Figure : ponents of a Single-pany’s Strategy
4-5
Question 1: How Well Is pany’s Present Strategy Working?
Must begin by understanding what the strategy is
petitive approach
Low-cost leadership?
Differentiation?
Best-cost provider?
Focus on a particular market niche?
petitive scope
Broad or narrow geographic market coverage?
In how many stages of industry’s production/distribution chain does pany operate?
Examine recent strategic moves
Identify functional strategies
Key Considerations
Trend in sales and market share
Acquiring and/