文档介绍:6 steps to valuable content
2
1
PUSH ENVELOPE BEYOND ONE SCROLL TO BEEF UP CONTENT AND IMPROVE INDEXING (SEO)
INSERT IMAGES AMONGST TEXT NOT TEXT AMONGST IMAGES (IE ONLY TO COVER UP WEAK CONTENT)
3
HUB PAGES IMPLY A HUB … AND MANY SPOKES
INTERNAL + EXTERNAL LINKS + PARTNERSHIPS-EXTERNAL RESOURCES (REPORTS, VIDEOS, BLOG POSTS …)
4
GOOD CONTENT SHOWS IN THE TITLE
5
KEYWORDS = TOPICS
WHO READS ME? WHY? WHAT FOR? SHOULD IMPLY-KEYWORD STRATEGY -
6
NOW YOU CAN WORK ON CREATING VALUE-ADD CONTENT FOR YOUR VISITORS
<META TITLE>
<META KEYWORDS>
this work is licensed under the mons Attribution-mercial-Share Alike License. To view a copy of this license, visit /licenses/by-nc-sa//
you are allowed to use this presentation provided you quote the author and the source of this information