文档介绍：6 steps to valuable content
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1
PUSH ENVELOPE BEYOND ONE SCROLL TO BEEF UP CONTENT AND IMPROVE INDEXING (SEO)
INSERT IMAGES AMONGST TEXT NOT TEXT AMONGST IMAGES (IE ONLY TO COVER UP WEAK CONTENT)
3
HUB PAGES IMPLY A HUB … AND MANY SPOKES
INTERNAL + EXTERNAL LINKS + PARTNERSHIPS -EXTERNAL RESOURCES (REPORTS, VIDEOS, BLOG POSTS …)
4
GOOD CONTENT SHOWS IN THE TITLE
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KEYWORDS = TOPICS
WHO READS ME? WHY? WHAT FOR? SHOULD IMPLY -KEYWORD STRATEGY -
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NOW YOU CAN WORK ON CREATING VALUE-ADD CONTENT FOR YOUR VISITORS
<META TITLE>
<META KEYWORDS>
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