文档介绍：Part II – The Entrepreneurial Perspective
Chapter 4 – Understanding the Entrepreneurial Perspective in Individuals
Chapter 5 – Developing Creativity and Understanding Innovation
Chapter 6 – Ethical and Social Responsibility Challenges for Entrepreneurs
Copyright (c) 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Chapter 6 – Ethical and Social Responsibility Challenges for Entrepreneurs 第六章创业者的道德和社会责任挑战
Defining Ethics界定道德
Ethics provide the basic rules or parameters for conducting any activity in an “acceptable” manner.
一个社会中以可接受的态度进行活动的基本准则和参照称为道德。
Ethics and Laws
道德和法律
Classifying Decisions Using a Conceptual Framework 基于道德和法律的概念框架对企业决策的分类
Ethical
Unethical
Legal
Illegal
Codification法典或规范
Manifestation表象
Corporate
Decisions
Quadrant I: Ethical and Legal
Quadrant III: Unethical and Legal
Quadrant IV: Unethical and Illegal
Quadrant II: Ethical and Illegal
Managerial Rationalizations管理中的借口
The four rationalizations are believing:四种常见的辩解
That the activity is not “really” illegal or immoral;并非真正违法或不合道德的活动
That it is in the individual’s or the corporation’s best interest;是按照最有利于个人或公司的原则决定的
That it will never be found out; and这永远不会被发现
That because it helps pany, pany will condone ,因此公司会照此进行
Economic Trade-Offs
We cannot blame single individuals for the ethical problems of free enterprise. Rather, we must understand the total, systematic impact that free enterprise has on mon 。但是,我们必须懂得自由企业对共同价值观总体的、系统的影响。
Establishing a Strategy for Ethical Responsibility
建立道德责任战略