文档介绍：The 2011
Web analytics review
Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of Data courtesy of Google. Data
web browsing behavior. So far, the results of the study have been very insightful. For example, global es from websites
bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the which have specifically opted-in
Macintosh market share is steadily growing, while the Windows market share is dropping. Dig into to share data anonymously.
the data presented below to discover global web usage trends.
Average site metrics
Compared to a year ago, websites have seen reduced
pages / visit, average time on site, as well as bounce rate.
11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
Pages/Visit (-)
Bounce Rate % % (-%)
Avg. Time on Site 5:49 4:50 (-0:26)
metrics breakdown by geography
Using data from Google, we’re able to breakdown site metrics at the country level. A few
examples are presented below. The metrics for each country represents data from the date range
11/1/10-2/1/11. The parenthesized number is the year-over-year pared to a year ago.
France United Kingdom Japan
pages / visit: (-) pages / visit: (-) pages / visit: (-)
bounce rate: % (+%) bounce rate: % (+%) bounce rate: % (-%)
avg