文档介绍：Listening, Analyzing & Managing Social Media Traffic
Jamie Duklas – Director of Social Media
July 12, 2011
#SManalytics
Our Work & Our Clients:
SEO
Shopping Engines
Paid Inclusion
Local
Map Optimization
Mobile Advertising
Email
Paid Search
Shopping Engines
Creative Services
Online Display
Social
Media
Search
Marketing
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Overview
Where are you at with social media?
Listening / monitoring
Engagement
Analyzing / measurement
Summary
Hashtag: #SManalytics
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Social Media Maturity Curve
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Poll Question
Yes
No
Do you currently use any social media monitoring software?
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Facebook is not a Social Media Marketing Program
Start with a goal, not a social media platform
Platforms change often, your business strategy will not
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What Does a Social Media Marketing Program Look Like?
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Social Media Software Landscape: Monitoring
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Poll Question
Budget / software costs
Validating worth to boss / executives
Not sure which software is the right one
Do not see the need for it
I am using social media software
What is preventing you from investing in social media monitoring software?
* Select all that apply
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Are You Getting 10% of the Conversation?
Don’t expect people e your social media profiles
The conversation is going on everywhere
Start using social media software
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