文档介绍：课文教学课件的设计
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张则玫
2008-12-28
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课文教学课件设计
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导入设计
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目录设计
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讲解设计
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练****设计
组合图
加文字
语法练****br/>对话练****br/>课文复述
自己画
用地图
词汇练****br/>Haier Seeks Cool . Image
Passage B, Unit 3
2008-12-28
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课文教学课件设计
I. (1-7) essful strategy
II. (8-13) Seeking bigger market share
III. (14-17) Promoting development
2008-12-28
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课文教学课件设计
I. (1-7) essful strategy
Strategy
essful
Image rather than price
Targeting students
What 2 arms said
What the spokeswoman said
Sales beat expectation
2008-12-28
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课文教学课件设计
II. (8-13) Seeking bigger market share
. makers
Haier Group Co.
Focus on large fridges and freezers
petition
For new niche markets
Focus on minibars for hotels, etc.
At home, since entry into WTO
Building up learning curve
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课文教学课件设计
III. (14-17) Promoting development
$14 for a historical building
Launching new products
What the rival doesn’t have
Growing its brand in .
Growing sales as OEM
-linked appliances
Taking out ad space
About 20%~25%
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课文教学课件设计
Not Now, Dr. Miracle
Unit 4-A
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课文教学课件设计
… helping grandmothers give birth
… using mice to nurture sperm
… religious leaders line up to attack his cloning plan
It’s an insult to human dignity !!!