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A conceptual model of corporate moral development资料.doc

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A conceptual model of corporate moral development资料.doc

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文档介绍:A conceptual model of corporate moral development
In this reading, authors Reidenbach and Robin provide a model of corporate moral development. One interesting feature of their article is that it provides examples panies such as Johnson & Johnson that have taken an ethical leadership position, as well as those such as Film Recovery Systems that have been miserable failures.
Reidenbach and Robin’s notion of corporate moral development is based on the American psychologist Lawrence Kohlberg’s conception of individual moral development. Kohlberg has described moral development as moving through three main levels. Each level is divided into two stages, so there are six stages in all. Some individuals progress through all the stages, while others get "stuck" at the lower stages.
Pre-conventional level. At stage 1, the infant is initially motivated purely externally by fear of punishment, such as a spanking, and at stage 2 by a desire for rewards, such as a piece of candy.
Conventional level. Stage 3 is the "good-boy/nice-girl morality," in which children seek their parents’ or peers’ approval. After this, an individual may move to stage 4, the "law and order stage," in which great value is placed on following social rules. Kohlberg believed that most adults remain at this stage. It is worth noting that at this stage people have started to move beyond merely an egoistic motivati

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