文档介绍：Newsroom Transformation
Steve Buttry
Trinity Mirror
Nov. 24, 2014
#Trinitytransform
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Priorities
Set the example from the top (change what you do & say)
Change how your newsroom works
Change your meetings & budgets
, but don’t chart drive the change; org should follow action
Support change with training
Set the example
Are you actively & visibly using social media, especially ***?
Are you learning along with staff?
Do your questions & demands reflect your stated priorities?
Are you discussing ethical issues related to change?
Change how you work
Changing workflow changes culture
Action (not talk chart) changes anization
Changes must reflect clearly stated priorities
What do you need to stop doing?
What can you stop doing?
Spell out your priorities (yours & anization’s)
Analyze your workload
What doesn’t match?
What should you stop doing?
Can you just stop doing it?
Do you need permission? Make your case
Can you do less of it?
Can you automate it?
Is someone else doing? Link or partner
Is free or cheap alternative available?
Can you accept a lower standard?
What can you transform?
Did your newsroom “bolt” digital operations onto your print processes & duties?
Is digital-first operation more efficient?
Should you “unbolt” from print processes & culture?
Why “unbolt”?
Increase digital content
Increase digital audience
Increase digital revenue
Digital is the future
Work more efficiently
Unbolt your newsroom
News coverage & storytelling
Processes
Engagement
Planning & management
Mobile
Standards