文档介绍：目录
绪论......................................................................1
1. 品牌介绍——可口可乐公司的产生.........................................1
2. 碳酸饮料市场状况分析...................................................1
..................................................2
....................................3
....................................3
................................................4
3. 可口可乐的包装策略.....................................................5
、多种容量策略..............................................5
.........................................................5
.............................................5
.......................................................7
4. 可口可乐的宣传策略.....................................................7
...............................................................7
..............................................................10
..........................................................12
..........................................................14
5. 可口可乐的渠道策略....................................................15
........................................................15
................................................16
.....................................................18
...................................................18
...................................................19
...................................................19
...................................................19
结束语...................................................................20
参考文献.................................................................21
致谢.....................................................................22
声明.....................................................................23
浅谈跨国企业——中粮可口可乐公司的营