文档介绍：乡村自驾车游市场开发策略研究
Market Development Strategy Study Of Rural Self-driving Tour
摘要
随着人们生活水平和生活压力的不断提高,都市人对自然、清新、舒缓的乡村生活越发向往,自驾车游成为都市中高收入人群乡村旅游的主要形式。都市中高收入人群成为乡村自驾车游市场的主要市场,针对乡村自驾车游市场特定群体,消费力较强;旅游活动注重感情;出游动机多样化,凸显休闲度假;区域性强、出游时间较集中;对配套设施要求较高等特点,提出乡村自驾车游市场开发的策略:完善自驾车旅游信息系统,开发特色、多样化的旅游产品,做好节前准备工作,走可持续发展道路等一系列措施。通过这些措施进一步开发和完善乡村自驾车旅游市场。
关键词:乡村旅游;乡村自驾车游;市场特征;市场开发策略
Abstract
As the continuous improvement of people's living standards and living pressures, urbanite increasingly long for the natural, fresh, relaxing rural life. Self-driving tour became the major form of rural tourism to the high-e city groups. High-e people from city are the major market groups of village self-driving tour, which for the following characteristics of the specific groups to the rural Self-driving tour market, stronger consumption, tourism-oriented feelings, diversified trip motives, highlights leisure, regional stronger, time focused, require higher supporting facilities, we proposed some market development strategies of rural self-driving tour as below: Improve the self-driving tour information system, develop characteristics, diverse tourism products, prepare well before the holidays, keep sustainable development and so on. It can make a further development and improvement of the rural self-drive travel market through these measures.
Key words: rural tourism; rural self-driving tour; market characteristics; market development strategy
目录
中文摘要……………………………………………………………………………(I)
英文摘要…………………………………………………………………………………(Ⅱ)
一、绪论…………………………………………………………………………………(1)
(一)研究的目的和意义………………………………………………………………(1)
(二)乡村自驾车游相关理论研究综述………………………………………………(1)
二、乡村自驾车游的需求特征分析……………………………………………………(3)
(一)特定群体、消费力较强…………………………………………………………(3)
(二)旅游活动注重感情………………………………………………………………(3)
(三)出游动机多样化、凸显休闲……………………………………………………(4)
(四)区域性强、出游时间较集中……………………………………………………(4)
(五)对配套设施要求高………………………………………………………………(4)
(六)出游频率高、选择具有一定的盲目性…………………………………………(4)
三、乡村自驾车游市场存在的问题……………………………………………………(5)
(一)配套设施滞后……………………………………………………………………(5)