文档介绍：The global drink
组员:张玉凯乔丹
肖昆仑卢军
胡朝林曾润
李纪翔张浪
pany (NYSE: KO) is an American multinational beverage corporation of manufacturer, retailer and marketer of non-alcoholic beverage concentrates and is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, ia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-pany in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over billion servings each day
History of Coca-pany
设备部 equipment department
生产部 product department
人事部 personnel department
行政部 administrative department
销售部 sales department
Company Structure
soft drink 软饮料
motion drink 运动饮料
milk kind drink 牛奶类饮料
Juice 果汁
tea and coffee 茶和咖啡类
Coca-Cola Product rang
Advertising
Coke was first advertised as a remedy for headaches and exhaustion
Coke has been advertising on television for 50 years.
Songs used in coca mercials have e popular.
They use catchy mottos such as:
“Adds a refreshing relish to every form of exercise”
Programs and projects
A. Rain Harvesting Program
B. Project Hope School Sanitation and Water Project
C. Save a Barrel of Water Program
Swot Analysis
Strengths
Weakness
Opportunities
Threats
Strengths:
Cola is a powerful beverage brand.
Cola is the industry leader with high market share.
have the advantage of convenience (widely available), unique flavor (mysterious) and production process standardization.
Cola has high ability in innovation and development.