文档介绍：我国汽车配件市场存在的问题及对策
摘要据统计,汽车零部件是汽车产业链中最稳定的利润来源,可占据总利润的50%左右,相对于目前整车销售的利润缩水,中国的汽车利润率仍高达30%在汽车产业发达的国家,汽车零部件市场竞争已经进入到“后产品竞争”时代。而对于国内消费者来说,汽车尚属于高档消费品,购车虽为一次性过程,但其后续使用的保养、维修问题依旧与消费者的生活息息相关,厂商零部件供应的质量自然会成为消费者购车时所考虑的主要因素。同时,经销商们也越来越清楚,完善、周到、优质的售后服务质量是培养用户忠诚度的有效途径,也是稳定客户关系,扩大客户范围的好方法。可以预见,随着竞争的愈演愈烈,我国的汽车产业也将步入“后产品竞争”时代。
关键词:零部件市场,服务质量,零部件发展
Abstract
According to statistics, auto parts in automobile industry chain is the most stable source of profit, can occupy a total profit of about 50%, relative to the current vehicle sales profits shrink, profit margins of China is still as high as 30% in the automobile industry in developed countries, automobile parts market has entered to "competition after" era. As for domestic consumers, car still belongs to the high-end consumer goods, although the purchase for a one-time process, but its subsequent maintenance, repair the problem continues and the lives of consumers, manufacturers parts and quality of supply will be when consumers purchase the major factors considered. At the same time, dealers are more and more clear, perfect, thoughtful, excellent after-sales service quality is the effective approach to cultivating customer loyalty, stable client relationships, good way to broaden the scope of customers. It can be predicted that with the petition, China's car industry will enter "competition after" era.
Key words: parts of the market, quality of service, parts ponents development
目录
摘要 I
Abstract II
绪论 1
1论文总则 2
2
2
2汽车配件市场发展现状 4
4
6
7
3我国汽车配件市场存在的问题 9
9
9
10
11
11
12
4提高汽车配件市场质量的对策 13
13
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15
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6汽车配件市场的发展趋势 18
7结论 22
致谢 23
参考文献 24
绪论
在当今的汽车消费领域,对汽车消费者来说,他们在购买汽车的时候,不仅仅是看重汽车的质量,同时也十分重视汽车的售后服务工作。汽车售后服务业,尤其是汽车配件供应是一个重要环节,作为汽车销售经营重要组成部分的售后服务不