文档介绍：本科毕业设计(论文)资料
题目名称:
商周青铜容器造型在现代白酒包装容器中的设计应用
学院(部):
包装与材料工程学院
专业:
包装工程
2009届
本科毕业设计(论文)资料
第一部分设计说明书
(2009届)
本科毕业设计(论文)
商周青铜容器造型在现代白
酒包装容器中的设计应用
学院(部):
包装与材料工程学院
专业:
包装工程
学生姓名:
邢丹
班级:
包工053
学号0540420312
指导教师姓名:
肖颖喆
职称副教授
最终评定成绩
2009年 6 月
摘要
本课题围绕着将中国传统文化中的商周青铜器造型与白酒包装设计进行有效结合的构思,对于传统白酒的包装设计进行讨论。
首先分析了白酒的文化特征、历史渊源和研究现状,并通过市场调查了解白酒包装的销售情况和消费者心理倾向,进行适当的包装设计定位。然后,针对高档白酒的展示型包装的结构与造型要求提出了“细腰型酒包装”、“内凹型酒包装”、“高圈足型酒包装”等三套设计方案,在对这三套方案进行了材料、结构、造型等角度的比较分后优选出“内凹型酒包装”作为最终方案。在此基础上确定了以玻璃,聚酯和胶合板为主的包装材料,并进行了包装结构的尺寸设计。最后,在结构设计的基础上提出装潢设计方案,设计中以展示产品为前提,以仿古为手段,以追求其效益、功能、美观、内涵为目标,充分体现出其传统文化和艺术的价值。
通过对白酒酒瓶和酒盒的成套包装结构、装潢设计的实例研究,为传统白酒的玻璃包装结构设计提供了有价值的参考。对于改善现有包装状况,有一定启示作用。
关键词:白酒, 包装设计, 传统文化, 仿古设计
ABSTRACT
This project focuses on the concept of an bination of the Shang and Zhou bronzes modeling of Chinese traditional culture and white spirit packaging design, and takes the packaging design of the traditional liquor for discussion
First of all, the cultural characteristics, history and current research of liquor are analysed, and the sales situation and consumer psychological tendencies of liquor packaging are figured out through market investigations, then a proper positioning of the packaging design is made. Then, three sets of design according to the structure and design requirements of top grade liquor packaging are proposed, such as, the "slender waist type of wine packaging", "concave type of wine packaging" and "high-foot-type wine packaging". The "concave type of wine packaging" is chosen as the final solution after parison of materials, structure and shape among the three sets. Based on this solution, the glass, polyester, and plywood are selected as the packaging materials, and the size design of packaging structure is taken out. Finally, the graphic design is proposed based on the structural design. On the premise of showing the products, using antique designas means, and aiming effectiveness, function, appearance, and connotation as the goal,