文档介绍：摘要
摘 要
店名是一种极具研究价值的语言现象,它反映了一个社会的经济发展状况,烙下了时代发展的印迹。网络购物是互联网时代的产物,适应了经济的发展和人们的消费需求。大量存在的网店名称不仅是时代特色缩影,还记录了网络时代店名的语言文化特点。
本文以拍拍网作为研究对象,运用调查统计和语料分析相结合的方法,主要从语言特点和社会文化的角度对语料进行分析,以期寻找出网店命名中存在的一些规律和特点。
论文主要包含六个部分: 第一章是绪论,简要介绍了店名及网店名称的研究现状,明确了研究对象,说明了
研究方法。
第二章是对网店名称组合元素的分析。本部分中将网店名称分为文字类和文字、符号混合类来说明网店名称组合元素的特点。
第三章是网店名称词汇分析。这一部分主要是对通名、业名、属名三部分中词汇使用特点的研究。
第四章是对网店名称的辞格分析,阐明了网店命名中涉及的主要修辞手法。第五章是网店名称的文化分析,分析了网店名称中所蕴含的文化现象,体现了语言
和文化的相互影响。第六章是网店名称中存在的问题和规范建议,指出了命名中存在的问题,提出了相
应的规范建议。
关键词 网店名称 语言学特点 社会文化 规范化
I
Abstract
Abstract
Shop name is a significant language phenomenon, which reflects the economic development and markes time imprint of a society. Shopping on the , which adapt to the economic development and meets people's consumption demand, is a product of age. The existence of a large number of online shop names is not only an epitome of time's characteristics, but also records the feature of language and culture in the era of the .
In this thesis, the writer takes Paipai as the research object and uses the methods of survey and statistics to analysize the languages mainly from the perspectives of language and culture to reveal the laws and characteristics in the online shop names.
This thesis is mainly divided into six parts:
Chapter one is the introduction, which briefly introduces on the present situation of shop name and online shop name and points out the research object and methods.
Chapter two analysize the elements in the online shop name. In this section the writer devided the shop names into character names and the blending name of character and symbol to analysize their characteristics.
Chapter three is about the analysis of words and phrases in the online shop names. This part mainly focuses on the words that are used in generic names, industry names and specific names.
Chapter four analyzes many different rhetorical devices that are used in the onling shop naming.
Chapter five is about the culture characteristics in the online shop name.