文档介绍：COMMUNITY EBOOK / APRIL 2011 / / 1 888 6radian
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COMMUNITY EBOOK / APRIL 2011
TRAINING PANY FOR SOCIAL MEDIA
CHAPTER 1
INTRODUCTION
Social media use is now such an automatic and frequent part
of our day-to-day activities that it can be hard to understand
the value and necessity of social media training within your
organization. But personal social media use is quite different
from social media use for business purposes, and as you
integrate more teams into your larger social strategy, it’s your
responsibility to get everyone involved on the same page.
This means taking steps to help folks understand your business’ bigger social media
interactions impact the reputation of pany’s brand (as well as their own
personalpicture, how reputation). their use And of these despite channels the ubiquity fits into of that social big media, picture, it’s and almost how guaranteedtheir online
that a small segment of your employee base won’t fortable with even the basics
of online works, so you’ll need to account for them, as well.
All this is to say that you will need to invest time, effort and do a bit of thinking outside
the box to create a strong prehensive social media training program for your
company.
If you’re unsure where or how to start, or if you just want to make sure you’re covering all
your bases, this eBook is for you. In the ing chapters we’ll talk about:
• The specific reasons why training everyone in social media use is so important
• The preparatory steps you need to take during your program planning phase
• A loose framework to plan your training course programming
• Internal hurdles and considerations
• Ongoing education and post-training resource planning
Creating a social media training programming is no walk in the park, but it doesn’t
have to be an exercise in back breaking, either. With the right information in hand,
you can create a solid training program