文档介绍：Contents
The Trading • What is a retailer? 04-11
• Choosing and managing 12-16
competencies for online growth
Intelligence • When brands e retailers 17-18
• Is Amazon a retailer? 19-22
Quarterly
April 2011
Issue 3
The unbundling of retail
Marketplace
vendor
Drop ship
new Aggregator
Production Production
retail demandon
models
Consignment
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03
e to the third edition
of The Trading Intelligence
Quarterly
The has had a fundamental
and irreversible impact on retailing.
It has changed the very definition of
what it means to be a ‘retailer’.
In this issue we take a look at the modern retailer. We also present the findings of independent
The and the increasing adoption of research into what ecommerce directors perceive
ecommerce by consumers have created myriad to be the petencies of a modern retailer.
opportunities for retailers. With enthusiasm It offers a fascinating insight into which skills
for new channels, new technologies and new retailers are outsourcing and which they are
ways to interact with customers, many retailers developing in-house. We also take a look at the
have failed to appreciate the extent to which differences between French and UK retailers in
ecommerce has disrupted traditional retailing – developing core skills.
requiring a fundamental rethinking of retailing
models, skill sets and relationships. Our regular spotlight on Amazon examines
its business model: how it makes money, and
To understand new retailing models, we take how retailers can best align themselves with this
you