KFC肯德基.ppt

文档介绍：KFC founder:Colonel Harland Sanders
KFC
Past strategies
Feature
Special smell
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Introduction of KFC
KFC Brand Strategy
KFC ,also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky.
pany was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952.
The Colonel has spread his industry currently to more than eighty countries globally.
KFC------Localization strategy“do in Rome as the Romans do”
Franchise
Chinese characteristic
the Positive innovation
Soya-bean milk
Fried bread stick