文档介绍：'s external environment and response measures.
Asda announced that, in future, it would buy all its milk from Alra Foods. pany lost 15% of orders for the contract. panies looking for high growth rate of two customers, to make up弥补 for the Asda. Responses are looking for short-term temporary new customers. In order to maintain profits ,in a short time should look for a new temporary customer to ensure确保 product sales, the temporary customers to develop long-term customers.
Long-term need to develop new customers, the development of the supermarket's long-term cooperation. Supermarket product demand需求 is very stable稳定, and very larger, so R's should focus on looking for stable long-term customers.
The price reduction下降 by Arla. Affect pany product prices, and affect our customer relationships and supply of raw materials原材料. Response are Short-term price reduction. Short-term price cuts will affect our profits, but in order to maintain market share, loss of some benefits利益 is still good. Long-term need to improve petitiveness of enterprises, rich kinds and improve efficiency效率. panies should be the introduction new technologies to ensure milk production and improve productivity生产力 inorder to cope with应付 milk prices. Milk products should be more kinds of flavors口味 to meet different consumer needs, to attract more consumers to buy our milk products.
In late 2004, First