文档介绍：媒体计划书(压缩版)
SPOTLIGHT
SPORTS
EXCLUSIVE
HEALTH&
BEAUTY
Media Kit
2011媒体计划书
DAY BY DAY
SHOPS关于5+
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A5+ Sports Club is established by work TV).Now,
pany Co.,Ltd is invited to join in operations 中国网络电视台体育台5+俱乐部是由中国网络电台成立,现由博明鸿远国
际文化发展(北京)有限责任公司参与经营的体育社区。The target of operating 5+ Club is that provides all sports and one stop
style service for sport enthusiasts and members 5+俱乐部的经营理念是为喜爱体育的人仕供全体育一站式的精准服务。5+ Club mends enormous sports resources for enterprise clients,
and/or provides marketing,brand and PR plans promotion 5+俱乐部通过庞大的体育资源为企业客户提供市场营销,品牌推广和公关
传播。In three words,
5+ Club media platform is:
Fast!
?Daily up to date
Comprehensive !
?Simple, accessible format?All sports, all life style
? Highly visible ads
Everywhere!
?A globalized web cast Service platform
用三个词来形容,5+俱乐部传媒就是:
快!
? 每天及时信息更新
全!
? 形式简明
? 全体育,全生活
? 真实可靠的广告
广!
? TV,成立全球化网络传播平台关于会员
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OUR MEMBERS
A
age 年龄
13% 18-22
32% 23-27
26% 28-32
11% 33-37
8% 38-42
3% 43-47
7% 48 and above
48岁及以上
Average age:31 years old
平均年龄:31岁
The majority of 5+ Club members are above 28% years old大部分5+俱乐部会员年龄大于28岁
OccupationBusiness owner/Entrepreneur 企业家/创业者 14%
Education Professional教育界专业人士 12%
Trained professional(engineer,doctor,lawyer) 专业人士(如:工程师,医生,律师) 12%
Senior manager 高级经理 11%
Editor/Writer/Translator 编辑/作家/翻译 11%
Mid-level manager 中层经理 10%
Full-time student 学生9%
Stay-at-home spouse/Homemaker 家庭主妇 6%
Diplomat/Diplomatic personnel/Government staff外交官,政府官员4%
Other 其他 13%
5+ Club membership consists mainly of working professionals with spending power
5+俱乐部会员主要是有消费实力的职业群体女性会员
31%
69% 男性会员
The average 5+ Club members:
5+俱乐部会员特征:
Average monthly e:
RMB35,318
平均月收入为35,318元
Are aged 28 and above
55%
会员平均年龄为28岁以上
Read more than half of all content in
each page
85%
的会员会认真的浏览5+俱乐部页面内容
Shares the 5+ Club information with 2 Other people
平均与2位朋友分享5+俱乐部信息关于新技术平台
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NEW TECH PLATFORM
A
Gridow is the online rich-media show room as both