文档介绍：modities
PPt’S Process:
1. explain the meaning of shanzhai (山寨)
2. introduce different kinds of shangzhai phenomenon
3. the advantage and disadvantages
4. how to consider this condition
.
.
In Chinese ,shanzhai literally
means small mountain village
but it’s now used to describe
products that have names
similar to famous brands
or people who imitable
celebrities.
shanzhai products often mix
imitation with innovation,
– a similar skin but a
different heart.
华尔街日报直接用shanzhai,
跟老外聊天有对方用copycat,
也有knockoff,n. (售价低廉的)冒牌服装;名牌仿制品
A knockoff is a cheap copy of a well-known product. (INFORMAL)
.
The vast array of knockoff name –brand products such as cell phones ,DVDS,Mp3 players. food.
Shanzhai cell phones
Shanzhai food
Shanzhai medicine
Advantages
More functional and much cheaper than the original
More considerate in design
Respond to the market more swiftly
Thank to them ,more people at the grassroots level
<草根阶层>can enjoy the benefit of modern technology.
However ,every corn has two sides ,
For all the popularity ,it has won,
a copycat is a copycat .
Disadvantages:
violating intellectual property rights (违法了知识产权)
Upsets petition(扰乱市场竞争)
Risk people’s health
Steals the famous brands’ profits-----evading taxes (偷税)
However, man