文档介绍：高级财务管理课程案例作业
高级财务管理课程作业名称:
通过一家跨国公司年报
对其公司财务进行分析
Financial analysis——Elizabeth Arden
Introduction
Elizabeth Arden, Inc. is a global prestige beauty pany with an extensive portfolio of prestige fragrance, skin care and cosmetics brands. mon stock is traded on the NASDAQ Global Select Market under the symbol “RDEN.” In addition to their owned and licensed fragrance brands, they owned and licensed fragrance brands. They sell prestige beauty products to department stores, retailers and other outlets in the United States and internationally.
Sales and profits
sales and gross profit kept growing in the last three fiscal years, in sales grew by % and gross profit grew by % from fiscal year 2011 to fiscal year 2012. The most remarkable performance was e. It increased rapidly by 40% from fiscal year 2011 to 2012. According to the annual report, the CEO stated that the performance was beyond most of panies in this industry. It was a good signal for investors that Elizabeth Arden was a pany.
New chances
Elizabeth Arden is a very famous brand in America. Since pany has already run stably there, it is in the bottleneck to spread further. So the wise choice is to find another market. And they did explore outside America. Thanks to the development of international media merce, they now share larger and larger markets all over the world
, such as Eastern and Western Europe