Social Media in China Different Than You Think资料.pdf

文档介绍：Social Media in China: Different Than You Think
Benjamin Joffe, CEO | Plus Eight Star Ltd. | SXSW, Austin,
Introduction
Benjamin Joffe
本杰明벤자민ベンジャミン
5 years 1 year 4 years
• Plus Eight Star
–“Innovation Arbitrage”
– Best practices from Asia’s
and mobile scenes
• Cmune
– 3D social games
– Paradise Paintball, first “social shooter”
on Facebook, MySpace,
• Mobile Monday Beijing
– Monthly forum for mobile professionals
adisepaintball
Are We So Different?
Common Assumptions
1. Social media in China? Isn’t it all censored?
2. China is all about copy
3. Chinese users are very different from US users
4. What happens in China stays in China
Demographics & Users
• Young
– 70% of users in China < 30 .
– Urban white collars (have PC)
– University students
– Many women!
• Average e
– Avg. salary 500 USD / month
Conclusions
Are we so Different?
Online Games & SNS