文档介绍：戴尔微博营销策略分析
作者托娅
系别商务学院
专业市场营销
班级 09市场营销二班
学号 902065457
指导教师苏日娜
导师职称副教授
内容提要
便利店以“中间商”,“终端销售商”,“产品的最终渠道”等多重身份在今天的竞争市场上出现。表明了营销与消费者博弈的进一步发展。便利店以其自身的便利性满足了消费者对自身消费成本最优化期望,国内外的便利店也在根据自身消费者的需求变化不断改进发展便利店的营销方式。然而由于我国的便利店起步比较晚,即使便利店市场在不断扩大,但是总体的盈利水平却不高。而导致这种情况的原因就是我国的便利店没有根据我国消费者的消费****惯进行便利店的改变,而且有的便利店本身的特性也在逐渐的演逝。本文从便利店的现状及其发展趋势入手,对其进行相关分析,指出了便利店营销中存在的有关便利店的定位,产品以及服务的相关问题,并针对此类情况,提出了便利店的选址,消费者分析,产品差异性以及服务差异性的营销策略。
关键词:便利店现状问题营销策略
Abstract
Convenience stores with "middlemen," "terminal vendors," "products such as the ultimate channels" multiple identities in today'petitive appeared on the market. It is the marketing and consumers that the further development of the game. With the convenience of the consumer for their own consumption cost optimization expectations, the convenience store in both here and abroad based on their own consumer and change constantly improving development marketing. However, the convenience store in China started quite late, even convenience store in expanding market, but the profit are not high. The reason why the convenience stores in China is no according to China's consumer spending habits to the convenience store, and some change in the characteristics of convenience store and itself increasingly play also disappeared. Based on the present situation and development trend of convenience stores starting on the correlation analysis, marketing, po