文档介绍：摘要
本文以弗洛伊德精神分析学说“自我"理论为基础,以有关的心理学学术研究成果为平台,分别诠释了“自我"与服装角色、鬈自我一服装设计以及“自我" 与品牌文化的关系,对着装心理本质及服装设计动因进行了探讨。
、阐述了。本我一“自我"、“超我"的理论,重点对“自我"在精神分析学和
在服装中的涵义进行阐明。
联系“本我刀和“超我一,对“自我一与七种不同服装角色的关系进行了探讨。人在不同的社会情境中要扮演不同的社会角色,服装作为“自我一的外在表现,为受众提供一个视觉线索从而形成了展示角色、修正角色、改变角色、虚幻角色、掩饰角色、指示角色以及伪装角色等七种不同的服装角色。
“自我"与服装设计的关系。首先,服装设计必须满足“自我"需求。服装的款式设计、色彩设计、面料设计都要以消费者的“自我"文化、“自我"设计理念、搿自我一风格为基础;其次,服装设计师要塑造消费者的社会形象,必须从“自我"出发,才能在激烈的市场中站稳脚跟。
搿自我"与服装品牌文化的关系。以群体“自我"理论为基础,探讨服装品
牌文化的塑造与目标消费者的“自我"相符合,满足消费群体的“自我"需求。
关键词:自我;服装角色;服装设计;.品牌文化
Abstract
Taking the Psycho—analysis“Ego’’theory雒a viewpoint and the related scholarly research achievement as the platform,this paper interprets respectively the relations between the‘‘Ego”and the clothing role,the“E90”and the clothing design,the‘‘E90”
and the clothing brand the same time,the paper discusses the dressing
Psychology and the reason of the clothing design.
Attaching attention to the meaning of‘‘E90”in the Psycho-analysis and the clothing,the paper Elaborates the theory of“Ego”,“ID"and“Super-ego”.
Then,the paper discusses the rclation between‘‘E90”and seven different clothing play different kinds of social roles in different social an external performance of‘‘Ego’’the clothing show a visual clue to
the public SO that seven clothing roles are formed:the showing role,the revising role,
the changing role,the unreal role,the hiding role,the guiding role and the Camouflage role.
Besides,the paper analyzes the relation between the“Ego’’and the clothing design. Firstly,the“Ego”of consumers is the basic point of clothing design of the style,the color and the fabric should take the consumers’‘‘Ego”culture,“Ego’’design idea,“Ego’’,the clothing designers should portray
consumers’SOcial images through the‘‘Ego”.Only’value the“Ego”of the consumers
can the designers stand in all impregnable position in petitive end, this paper analyses the relation between the“Ego”and