文档介绍：编号
生物工程学院
青海互助青稞酒委培生毕业设计(论文)
题目:国内名优白酒品牌广告及企业现状的调查报告
生物工程学院酿酒工程与技术专业
学生姓名王统坤
指导教师杨老师
江南
二0一一年十二月
目录
摘要······································1
关键词·····································1
引言······································1
1 白酒品牌广告·································
什么是品牌广告······························
品牌广告对白酒在市场销售的作用························
2 品牌广告促销效果······························
五个与广告促销效果紧密相关的要素·····················
3 酒类品牌策略·································
··································
酒类品牌营销检省十三题结合本次测试,测试小组列出的问题···········
4 国内白酒企业的研究··································
汾酒······································
北京红星二锅头·····························&#