文档介绍：dumpling sales promotion plan
team name:crazy 粽/crazy zone
leader:wenny
sales targets:≥50 boxes
team member:wenny ,jane,leo,henry,lila
promotion date:~
product Introduction:
slogan “粽里寻Ta,Radisson 品味出粽,粽是深情”
Specifications of the rice dumplings shown in Radisson official Wechat
丽笙世嘉端午礼盒内容介绍./s?__biz=MzA4NzA0NzMzMA==&mid=205177951&idx=1&sn=bd2c8daf52dca95b0218fbc26011e80e&scene=1&from=groupmessage&isappinstalled=0#rd
sale price:①“笙礼盒”--成本价(+运费)~268/盒
The Radisson gift box -- cost (+freight ) ~ 268/box
②“龙舟礼盒”--成本价(+运费)~498/盒
Dragon luxury box -- cost (+freight ) ~ 498/box
cost:the cost of rice dumpling box + promotion funds 礼盒成本+活动经费
target customer:each action plan has its own specific target customers方案特定针对人群
action plan:
Buying ways 方式:
①reservation 预订型⑴ custom made 定制( self-chose flavors拼盒--口味)
⑵large amount 批量订购
②selling at sale opoints -- boxes ready 现场销售--成品礼盒
Proposals 提案
①micro shop 微店外包
Method : put the rice dumplings online in the micro shops of friends or opened by ourselves
形式:利用人际资源,将粽子产品上架到朋友开的微店上
Distribution channel分销渠道:profit sharing 利润分成
Target customers 目标顾客:the people who loves shopping online网购达人
②supermarket/specialities stores/the snack area of cinema超市/特产店/电影院销售
Target shops 销售点:Ole(high level supermarket精品高端超市),Carrefour家乐福,
Metro麦德龙,new century life supermarket新世纪生活馆,远东百货…
Meth