文档介绍：Electronic Business 2005 电子商务电子商务 哈尔滨工业大学管理学院哈尔滨工业大学管理学院 叶强叶强 ******@hit.******@hit. 2005 哈尔滨工业大学管理学院 Electronic Business 2005 第第55章章电子商务应用系统电子商务应用系统 2005 哈尔滨工业大学管理学院 Electronic Business 2005 功能性电子商务功能性电子商务((业务业务))系统系统 集成性的电子集成性的电子((业务业务))系统系统 电子商务电子商务((交易交易))系统系统 2005 哈尔滨工业大学管理学院 Electronic Business 2005 •• 功能性电子商务功能性电子商务((业务业务))系统系统 2005 哈尔滨工业大学管理学院 Electronic Business 2005 FunctionalFunctional BusinessBusiness InformationInformation SystemsSystems MarketingMarketing ProductionProduction Human Resource Operations Human Resource Operations Functional ManagementManagement Business Systems ounting ee 2005 哈尔滨工业大学管理学院 Electronic Business 2005 MarketingMarketing InformationInformation SystemsSystems MarketingMarketing InformationInformation SystemsSystems CustomerCustomer Interactive SalesSales Force Force SalesSales RelationshipRelationship Marketing AutomationAutomation ManagementManagement ManagementManagement MarketMarket AdvertisingAdvertising ProductProduct ResearchResearch and and andand ManagementManagement ForecastingForecasting PromotionsPromotions 2005 哈尔滨工业大学管理学院 Electronic Business 2005 TargetedTargeted MarketingMarketing Context Content Demographic/ Psychographic Online Behavior Community 2005 哈尔滨工业大学管理学院 Electronic Business 2005 ManufacturingManufacturing InformationInformation SystemsSystems
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