文档介绍：Increase Profits by Mining Your Data
Attract Customers
Attract
Cross-sell effectively
Cross-sell
Keep customers longer
Keep customers
Minimize risk & fraud
Minimize risk
What we’ll cover over the next 30 minutes
The challenge of understanding your customers
essful approaches for predicting customer behavior with data mining
A demonstration of customer prediction using the Clementine data mining workbench
The challenge of understanding your customers
More Efficient
Acquisition
Longer Lasting
Relationship
More Frequent
Up/Cross Sell
Time
Revenue
Loss
Less Loss
Profit
More Efficient
Acquisition
More
Profit
Longer Lasting
Relationship
More Frequent
Up/Cross Sell
Time
Revenue
Loss
Less Loss
Profit