文档介绍：Bayer Fibermax Conference October 2008 2008’国际棉花棉纺织高层论坛
Thoughts on Retail Supply Chain Management
By Andrew “AO” Olah
对零售供应链管理的思考
安德鲁·奥拉
The American retail industry is an attractive market segment for textile manufactures because: 美国零售业吸引纺织品制造商的原因是:
Retailers need to put new merchandise into their shops every season; 零售商店每个季节都要添加新的商品
Retailers buy on speculation. 零售商店采购喜欢碰运气
Introduction to Olah Inc. 奥拉公司介绍
pany’s specialty is to develop denim, corduroy or flat fabrics, which are primarily used for jeans or sportswear 专业推广主要用于生产牛仔服装和运动服装的牛仔布、灯芯绒及平幅织布
Almost all of our fabrics undergo wet processing 几乎所有的布都经过加湿处理
Our client list includes some of the largest US retailers—Gap, Banana Republic, Old Navy, Talbots, Target, Express, Abercrombie & Fitch, American Eagle, Ann Taylor and J. Crew 客户包括美国最大零售商
Now I will explain how to sell fabrics to an American retailer as well as explain the factors involved in their decision making process. 如何将布卖给美国零售商?决定他们采购的因素是什么?
Five Types of US Retailers 美国有五种零售商
Department Stores 百货商场
National Chains 全国连锁店
Mass Merchants 仓储式商店
Specialty Stores 专业商店
Catalogues 目录零售店
Department Stores 百货商场
Typically full service, multi-classification retailers with an extensive assortment of men’s, women’s and children’s apparel and accessories; 提供全面服务,男装、女装、童装和服饰多重分类;
Have also covered most classifications of home products from soft . bed and bath, and window coverings, to hard . housewares, table top, and furniture; 包括分类家居用品,从床上/浴室用品、窗帘到各种器皿、桌面和家具等;
Traditionally, department stores were locally or regionally based and, to a degree, individually merchandised by location. 一般来讲,百货商场是地方或者地区的,在某种程度上分地区独立经营
National Chains 全国连锁店
Are typically mini or junior department stores whose principal focus is family apparel and accessories and limited home assortments; 小型或者初级百货商店,主要销售家居服装和服饰配件及少量家用分类商品;
National chains are, by definition, managed from a anization, with substantially identical assortments in all of their stores, and have stores disb