文档介绍：Kharles Mwalo
t Gackle
Ke Ran Wang
Wenjing Ye
Dior History
French famous retailer
Established on December 16,1946
160 boutiques all over the world currently.
First fashion collection in 1947
“New Look”
e famous
Launched first perfume, Miss Dior
Expansion out of France began by the end of 1949 with the opening of a Christian Dior boutique in New York city
Dior fashions made up 75% of Paris's fashion exports and 5% of France's total export revenue
Christian Dior exclusively designed Marlene Dietrich’s dresses in the Alfred Hitchcock film “Stage Fright” in 1950
First Dior shoe line was launched in 1953
Marc Bohan, a genius designer who designed the “slim look”
In 1985, launched the
perfume “Poison”
Marc Bohan divided Dior into:
Women's ready-to-wear, lingerie and children's wear
Accessories and jewelry
Menswear
Current
On February 20, 2002 Dior opened its first Dior Homme boutique in Milan.
The second flagship boutique was opened in Ginza shopping district of Tokyo in 2004
Mr. Silmane released a watch for the Dior Homme collection called "Chiffre Rouge."
Current Situation In The Global Economy
Christian Dior is ranked number 346 in the Global Economy
Christian Dior couture revenues amounted to 546 M Euros
For the first 9 months of the year, Christian Dior Group reported revenues of billion Euros anic growth of 10%
The group achieved revenue growth of 6% in 2008
The current CEO is Sidney Toledano
pany currently has 74,834 employees
Dior has about 160 boutiques worldwide