文档介绍：(京津冀协同发展下的河北旅游业发展策略)
人文学院中文一班刘梦兰
学号:201422400534
目录
(一)活动背景···········································4
(二)SWTO分析·········································4
(Strength)分析································4
(Weakness)分析································5
(Threat)分析··································6
(Opportunity)分析·······························6
(三)活动目的及意义·····································6
(四)活动目标及主题·····································7
(五)活动具体设计与安排·································7
:网上评比河北人气景点·····················7
第一步:选出人气景区前三甲······················7
第二步:幸运获奖者被赞助旅游·····················8
第三步:总结前三甲景点之旅······················8
:开展河北旅游景点研讨会··················8
会议概要·········································8
会议具体内容·····································9
会议具体安排·····································9
会议日程及议程··································10
:燕赵之旅展览会···························11
展区设计概要(图/文)·····························11
具体展区设计····································11
第一展区:河北自然景点展区·······················11
北戴河·····································11
野三坡·····································11
苍岩山·····································12
第二展区:河北历史文化名城镇展区··················12
邯郸馆······································12
正定馆······································12
山海关馆····································13
第三展区:河北特色美食展区·······················13
保定驴肉火烧································13
河间羊肠汤··································14
老槐树烧饼··································14
(六)活动支出预算·········································14
(七)突发事件处理·········································15
(八)注意事项············································15
(九)总结················································15
活动背景
旅游业是战略性产业,资源消耗低,带动系数大,就业机会多,综合效益好。改革开放以来,我国旅游业快速发展,产业规模不断扩大,产业体系日趋完善。旅游作为第三产业,在当今社会发挥着越来越重要的作用,如何充分利用发展机会积极发展旅游业,是目前所有旅游行业提高竞争力的核心。
本次展览旅游活动策划主要侧重于,在京津冀一体化的背景下,对河北省旅游业的策划与设计。本次旅游会展在策划与设计时,注重充分挖掘冀北燕赵历史文化内涵,将燕赵文化融入到现代