文档介绍：F O U R T H E D I T I O N
Operations Strategy: Defining How pete
© The McGraw-panies, Inc., 2003
chapter 2
DAVIS
AQUILANO
CHASE
PowerPoint Presentation
by
Charlie
Cook
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Fundamentals of Operations Management 4e
Chapter Objectives
Introduce the concept of operations strategy and its ponents, and show how it relates to the overall business strategy of the firm.
Illustrate how operations strategy pertains to adding value for the customer.
Identify the different ways in which operations strategy can provide anization with petitive advantage.
Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving.
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Fundamentals of Operations Management 4e
Chapter Objectives (cont’d)
Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy.
Describe how firms are integrating manufacturing and services to provide an overall “bundle of benefits” to their customers.
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Fundamentals of Operations Management 4e
Managerial Issues
Developing and Implementing Effective Strategies
Meeting the challenges of petition in a globalized business environment.
Keeping up with technology advances.
Learning to do more with less.
Staying ahead of petitors.
Keeping an eye on the future.
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Fundamentals of Operations Management 4e
Operations Strategy – An Overview
Corporate strategy
Overall strategy adopted by the firm that defines the specific businesses in which the firm pete and the way in which resources are acquired and allocated.
Corporate
Business
Functional
Operational
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Fundamentals of Operations Management 4e
Operations Strategy – An Overview
Strategic Business Unit (SBU)
A stand-alone business within a conglomerate (parent firm) that operates like an pany.
Business Strategy
How a strategic business unit (SBU) addresses the specific markets it serves and products it provides.
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Fundamentals of Opera