文档介绍：本科生(自考)毕业论文(设计)
题目汽车市场营销微观环境分
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目录
摘要………………………………………………………………………………………………2
Abstract…………………………………………………………………………………………3
引言………………………………………………………………………………………………4
一、汽车市场营销分析………………………………………………………………………5
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二、国内外汽车市场营销微观环境分析…………………………………………………6
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结论…………………………………………………………………………………………9
致谢…………………………………………………………………………………………10
参考文献……………………………………………………………………………………11
摘要
随着汽车市场环境和竞争环境的变化,正确合理运用汽车市场营销是汽车企业成功的关键,随着社会生产力水平的不断提高和汽车市场经济体系的完善,购买汽车的消费者日益增多,现代汽车市场市场营销不仅要求企业发展适应市场需求的产品,制定吸引人的价格,使目标顾客易于取得他们所需要的汽车产品,而且还要求企业控制其在市场上的形象,设计并传播有关的外观、性能、购买条件以及产品给目标顾客带来的利益等方面的信息,即进行市场营销活动。国际的各大汽车公司的市场营销体制在成熟的过程中体现出来的共性,奠定了产销合一、产销分离和产销结合这三种市场营销体制。当前,我国借鉴国际汽车产销结合模式建立自己的汽车市场营销体系。
关键词: 市场营销;微观环境;分析
Abstract
As the automotive market environment and petitive environment changes, the right marketing strategy for rational use of cars in the automotive key to business ess, with the level of social productive forces and the continuous improvement and automotive markets, the improvement of economic system, an increasing number of consumers to buy a car, Hyundai Motor marketing, business development requires not only the products meet the market demand to develop an attractive price, the target customers easily get what they need to automotive products, but also panies to control its image in the market, design and dissemination of information on the appearance, performance, , purchase conditions and products to target customers such as the benefits of information, namely, conducting promotional activities. Automotive increasingly petition among enterprises, the importance of promotion has e increasingly prominent in modern society as well as being applied in a number of panies. Promotion strategy to e a key automotive products to market.
Key words: petition Key
引言
汽车市场营销策略是指汽车企业如何通过人员推销、广告、公共关系和营业推广等各种汽车市场营销