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2011 - mckinsey - big data the next frontier for innovation, petition, and productivity[经典资料].pdf

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2011 - mckinsey - big data the next frontier for innovation, petition, and productivity[经典资料].pdf

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2011 - mckinsey - big data the next frontier for innovation, petition, and productivity[经典资料].pdf

文档介绍

文档介绍:McKinsey Global Institute
May 2011
Big data: The next frontier
for innovation, competition,
and productivity
The McKinsey Global Institute
The McKinsey Global Institute (MGI), established in 1990, is McKinsey &
Company’s business and economics research arm.
MGI’s mission is to help leaders in mercial, public, and social sectors
develop a deeper understanding of the evolution of the global economy and to
provide a fact base that contributes to decision making on critical management
and policy issues.
MGI bines two disciplines: economics and management.
Economists often have limited access to the practical problems facing
senior managers, while senior managers often lack the time and incentive
to look beyond their own industry to the larger issues of the global economy.
By integrating these perspectives, MGI is able to gain insights into the
microeconomic underpinnings of the long-term macroeconomic trends
affecting business strategy and policy making. For nearly two decades, MGI
has utilized this “micro-to-macro” approach in research covering more than 20
countries and 30 industry sectors.
MGI’s current research agenda focuses on three broad areas: productivity,
competitiveness, and growth; the evolution of global financial markets; and the
economic impact of technology. Recent research has examined a program
of reform to bolster growth and renewal in Europe and the United States
through accelerated productivity growth; Africa’s economic potential; debt
and deleveraging and the end of cheap capital; the impact of multinational
companies on the US economy; technology-enabled business trends;
urbanization in India and China; and petitiveness of sectors and
industrial policy.
MGI is led by three McKinsey & Company directors: Richard Dobbs, James
Manyika, and Charles Roxburgh. Susan Lund serves as MGI’s director of
research. MGI project teams are led by a group of senior fellows and inclu