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hotel classification.ppt

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hotel classification.ppt

上传人:中国课件站 2011/8/31 文件大小:0 KB

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hotel classification.ppt

文档介绍

文档介绍:酒店分类
Teaching aims:
1) Ss get to know different types of hotels according to different ways of classification;
2) Ss get to know the target guests, characteristics and differences of different types of hotels.
3) Ss get to know some concepts: star-rating; Independent hotels, pany, Management contract, Franchise
Ways of Categorizing Hotels
Classifying hotels into categories is not easy. Because the industry is so diverse, many hotels do not fit into any single well-defined category. heless, there are several general classifications.
--- Hotel English,薄湘平,p13-17
to the size of hotel
to target market
3. According to the quality of service
4. According to the ownership and affiliation
to hotel size
Small---up to 100 rooms. (eg: Gritti Place in Venice, 99 rooms)
Medium---100 to 200 rooms
Medium-large---200 to 500 rooms
Large---over 500 rooms (eg: Hyatt Regency in Chicago, over 2000 rooms; the Hotel Rossya in Moscow, 5300 rooms)
to Hotel Target Markets
Commercial hotels
Airport hotels
Suite hotels
Residential hotels
Resort hotels
Conference centers
1) Commercial hotels
mercial hotel is a property that caters primarily to business clients.
Location: usu. in downtown or business districts.
Objective: to serve business travelers, transients.
Such category contains the largest number of hotels. Many city hotels and motels fall into this group. Eg: the Ritz-Carlton Hotels; Guilin Lijiang waterfall Hotel; Guilin Royal Garden Hotel.
2) Suite Hotels
The fast-growing segment of the lodging industry.
Guest suites have separate bedroom and living room, including pact te with refrigerator and wet bar.
Less public space, fewer guest services.
3) Airport Hotels
Objective: to serve business clientele, airline passengers with overnight layovers or canceled flights, and airline personnel.
with hotel-owned transportation
Convenient, cost-saving
4) Resort hotels
Resort hotels are the planned destination of their guests

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