文档介绍：毕业论文
题目: 青海贵德旅游市场营销现状及对策研究
学生姓名: 南吉卓玛
学号: 0634105138
指导教师: 杨娟丽
专业年级: 2006级市场营销
所在学院和系: 财经学院工商管理系
完成日期: 2010年06月04日
答辩日期: 2010年06月12日
摘要
青海是一个旅游资源丰富的省份,近年来,青海旅游业快速发展,取得了许多成绩,但比起国内其他省份,青海前进的步子还是显得慢了一些,整体发展水平比较落后。外地人说起青海,总是先与气候恶劣、连绵雪山联系在一起。青海应该充分发挥出自己旅游资源的优势,把自己辉煌明丽的另一面——历史悠久、绚丽多彩的古艺术以及风光旖旎的自然美景展现给世人,让青海真正成为镶嵌在西部大地上的一颗“明珠”。随着近年旅游市场的稳步扩大和消费水平的日渐提高,贵德县顺应市场需求,把建设高品位的休闲度假区作为打造贵德黄河温泉休闲养生旅游度假区的突破口,在合理安排州县旅游发展基金的基础上,鼓励激活民间资本,集中财力、物力、人力,全力打造休闲度假区旅游经济产业。贵德地处黄河谷地,上有龙羊峡锁关,下有松巴峡守户,四面环山,平川开阔,土地肥沃,素有高原“小江南”之称。黄河途经贵德境内的清清河水近年吸引了来自海内外的游客。然而在赏了清清黄河水后,人们又惊奇地发现这里还有一处保存完整的明清古建筑群。文章分析了青海省贵德县旅游业的现状,针对贵德旅游市场营销管理存在的问题,提出了建立品牌宣传、完善售后服务体系、从业人员的素质等相关对策。
关键词:贵德、旅游营销;策略
QINGHAI GUIDE TOURISM MARKETING STUDY OF THE PRESENT SITUATION AND COUNTERMEASURES
Abstract
IS a rich tourist resources in qinghai province, in recent years, the rapid development of qinghai tourism, obtained many achievements, pared with other domestic provinces, qinghai forward steps or appear to slow the overall development level, some relatively backward. Outside of qinghai, always with weather, snow together. Qinghai should fully exert the advantages of tourism resources, the bright side - brilliant history and colorful ancient art and charming scenery, show the qinghai e embedded in the west on earth "pearl". With the steady expansion and tourist market consumption level rises, for you to the market demand, the county, the construction of high-grade building your leisure resorts as a hot spring resort's Yellow River in breach of the resort, reasonable arrangement of the state tourism development fund, and on the basis of folk capital, encourage activation, human, financial and material resources to build leisure vacation travel economy industry. Located in Yellow River valley, for you have shut down there, gorge loosen lock door, keep and isthmic qingpingchuan is surrounded by mountains, open, fertile land, known as the "small jiangnan" plateau. Through your Yellow River in recent years, the territory's clearly