文档介绍：Chapter 8
STRATEGIC
MANAGEMENT
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Learning Objectives
You should learn to:
Explain the importance of strategic management
Describe the steps in the strategic management process
Explain SWOT analysis
Differentiate corporate-, business-, and functional-level strategies
Explain petitive advantage is and why it’s important anizations
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Learning Objectives (cont.)
You should learn to:
Describe the petitive forces
Identify the petitive strategies
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The Importance Of Strategic Management
What Is Strategic Management?
A set of managerial decisions and actions that determines the long-run performance of anization
Purposes of Strategic Management
involved in many decisions that managers panies with formal strategic management systems have higher financial returns panies with no such system
important in profit and not-for-anizations
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The Strategic Management Process
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The Strategic Management Process
1. Identifying anization’s Current Mission, Objectives, and Strategies
mission - statement of the purpose of anization
important in profit and not-for-anizations
important to identify the goals currently in place and the strategies currently being pursued
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Components of a Mission Statement
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The Strategic Management Process (cont.)
2. Analyzing the Environment
essful strategies are aligned with the environment
examine both the specific and general environments to determine what trends and changes are occurring
3. Identifying Opportunities and Threats
opportunities - positive trends in the external environmental
threats - negative trends in the external environment
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The Strategic Management Process (cont.)
4. Analyzing anization’s Resources and Capabilities
examine the inside of anization
available resources and capabilities always constrain anization in some way
petence - a unique and exceptional capability or resource
anization’s major value-creating, competitive weapon
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