文档介绍：2011上海国际汽车工业展览会策划书
目录:
一、展会项目立项可行性研究报告............…….....................................................................2
1、市场环境分析.................................................................................................................. 2
2、风险预测...……..……...……..……..…...................................................................……3
二、展会执行方案.................... ........................................................................................……3
1、展会名称.…...……..……...……..……...….............................................................……3
2、办展地点和时间.............................................................................................................. 3
3、展品范围.......................................................................................................................... 4
4、办展机构.…...……..……...……..……...…….............................................................…4
5、现场管理计划(详见附录1)….........................................................................................4
三、展会营销宣传..........................……...................................................................................4
1、展会招展招商...................................................................................................................5
2、赞助商方案(详细见附录2) ............................................................................................5
3、展会宣传推广....…….…….……..……...…................................................................…6
四、展览财务预算..........................…...................................................................................…6
附录一: 2011上海车展现场管理计划...............................................................................7
附录二: 展会赞助商方案...................................................................................................11
附录三: 展会同期活动.......................................................................................................12
一、展会项目立项可行性研究报告
(1)、目前国内汽车市场总体情况分析
①、2