文档介绍：目录
目录…………………………………………………………………………………1
摘要…………………………………………………………………………………2
关键词……………………………………………………………………………… 2
1 引言………………………………………………………………………………2
2 珠海汽车市场分析………………………………………………………………2
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经济发展规模提升汽车消费需求………………………………………………3
3 汽车4S店营销现状…………………………………………………………… 3
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4 未来汽车4S店的发展与建议…………………………………………………7
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5 结束语…………………………………………………………………………10
参考文献…………………………………………………………………………10
珠海汽车4S店的现状与发展
Zhuhai 4S shops automotive Current Situation and Development
摘要:随着中国的经济飞速发展,中国已经成为全球的一个重要的汽车市场。作为目前中国汽车销售、维修等多方面业务的主流经营方式—汽车4S店,在遭遇今年严峻的金融风暴后,我们不得不对我国汽车4S店的发展进行探索与研究。并以珠海怡和仁孚奔驰4S店为实例,分析下一间4S店在管理上的问题和金融风暴后的状况以及以后的发展前景。
关键词:汽车4S店;管理;金融风暴;发展
Abstract: With the rapid development of China's economy, China has e an important global car market. As China's car sales, maintenance and so the mainstream of business management - auto 4S shops, in the event of severe financial turmoil this year, we had to motor vehicles on China's development of 4S shops to explore and research. And Zhuhai, Zung Fu Yee 4S shop Mercedes-Benz as an example, ana