文档介绍：第十一讲纵向一体化的战略分析
Benefits of Vertical Integration
Costs of Vertical Integration
Strategic Issues in Forward Integration
Strategic Issues in Backward Integration
, Tapered Integration and Quasi-Integration
Illusions in Vertical Integration Decisions
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Vertical integration is bination of technologically distinct production, distribution, selling, and/or other economic processes within the confines of a single firm. As such, it represents a decision by the firm to utilize internal or administrative transactions rather than market transactions to plish its economic purposes.
In theory, all the functions we now expect a corporation to perform could be performed by a consortium of independent economic entities, each contracting with a central coordinator, which itself need be little more than a desk and a single manager.
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Benefits of Vertical Integration
⑴ECONOMIES OF INTEGRATION
①Economies bined Operations.
②Economies of Internal Control and Coordination
③Economies of Information.
④Economies of Avoiding the market.
⑤Economies of Stable Relationships.
⑵TAP INTO TECHNOLOGY
⑶ASSURE SUPPLY AND /OR DEMAND
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⑷OFFSET BARGAINING POWER AND INPUT COST DISTORTIONS
⑸ENHANCED ABILITY TO DIFFERENTIATE
⑹ELEVATE ENTRY AND MOBILITY BARRIERS
⑺ENTER A HIGHER RETURN BUSINESS
⑻DEFEND AGAINST FORECLOSURE
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Costs of Vertical Integration
⑴COST OF ING MOBILITY BARRIERS
⑵INCREASED OPERATING LEVERAGE
⑶REDUCED FLEXIBILITY TO CHANGE PARTNERS
⑷HIGHER OVERALL EXIT BARRIERS
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⑸CAPITAL INVESTMENT REQUIREMENTS
⑹FORECLOSURE OF ACCESS TO SUPPLIER OR CONSUMER RESEACH AND /OR KNOW-HOW
⑺MAITAINING BALANCE
⑻DULLED INCENTIVES
⑼DIFFERING MANAGERIAL REQUIREMENTS
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Strategic Issues in Forward Integration
⑴IMPROVED ABILITY TO DIFFERENTIATE
⑵ACCESS TO DISTRIBUTION CHANNELS
⑶BETTER ACCESS TO MARKET INFORMATION
⑷HIGHER PRICE REALIZATION
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Strategic Issues in Backward Integration
⑴P