文档介绍：第十二讲横向战略的战略分析
Growing Importance of Horizontal Strategy
Among Business Units
Steps of Formulating Horizontal Strategy
and Diversification Strategy
anizational Mechanisms for Achieving Interrelationships
to Manage anization?
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Horizontal strategy is a coordinated set of goals and policies across distinct but interrelated business units. It is required at the group, sector, and corporate levels of a diversified firm. It does not replace or eliminate the need for separate business and/or business unit strategies. Rather, horizontal strategy provides for explicit coordination among business units that makes corporate or group strategy more than the sum of the individual business unit strategies.
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Growing Importance of Horizontal Strategy
⑴Diversification philosophy is changing
⑵Emphasis is shifting from growth to performance
⑶Technological change is proliferating interrelationships and making them more achievable
⑷petition is increasing
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Among Business Units
⑴Tangible Interrelationships
①Procurement Interrelationships. Source: common purchased inputs; Possible forms of sharing: joint procurement.
②Technological Interrelationships. Source: common product(or process) technology, common technology in other value activities, one product incorporated into another, interface among products; Possible forms of sharing: joint technology development, joint interface design.
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③Infrastructure Interrelationships. Source: common firm infrastructure needs, common capital; Possible forms of sharing: shared raising of capital, shared cash utilization, shared accounting, shared legal department, shared government relations, shared hiring and training, etc.
④Production Interrelationships. Source: common location of raw materials, identical or similar fabrication(or assembly) process, identical or similar testing/quality control procedures, common factory support needs; Possible forms of shar