文档介绍：Social Media &
Indian Beer Industry: A Research Report
Picture Source: /blog/?p=1199
5 Key Research Findings
Kingfisher is the most popular brand among social media users – slide 15,17 and 19.
Maharastra state is the targeted geographic region for all Beer Brands – slide 15.
Twitter is the most used platform – slide 16.
People associate beer and cricket – slide 22 and 23.
Indian beer buyers are price sensitive – slide 22 and 23.
Picture sourrce: /, http://en./wiki/Maharashtra, 1/10/06/twitter-platform-issue-tracker-deprecates-google-code-tracker/, /2010/09/pcc-inv-xi-vs-/, /latest-news/index-to-measure-ess-of-legal-reforms
Contents
Indian Beer Industry Overview
Market Overview
Industry Analysis
Why Social Media is Required ??
Insights through Social Media
Conclusions of Analysis
mendations
Beer Industry Overview
Picture Source: ?id=103896
Indian Beer Industry
Huge growth since the liberalization and opening up of economy in 1991.
Intolerance towards alcohol in India has decreased through globalization and cultural influence of western countries.
Majority of Indian population falls in the age group of 18-35 years, which is the targeted segment for beer sellers.
So, India has e the ideal market for the industry.
Market overview
Indian beer market grew by % in 2010 to reach a value of $5, million.
Volume grew by % in 2010 to reach 1, million liters
Standard lager is the largest segment accounting for % of the market's total value.
United Breweries Limited is the leading player having % share of the market's volume.
Indian beer market is highly concentrated, with the top three players holding % of the total market volume.
In 2015, forecasted to have a value of $9,639 million, an increase of % since 2010.
Drivers and challenges
Drivers
Beer sale in India is forecasted to grow at a CAGR of %.
India has an emerging middle class-India has a healthy urban workforc