文档介绍：本科生毕业论文(设计)
哈尔滨市饼干制品市场调研
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专业: 食品科学与工程
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学部: 食品与环境工程
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哈尔滨市饼干制品市场调研
摘要
中国饼干行业在行业分类上属于中国食品制造业中的焙烤食品行业中的一个分行业。目前,中国饼干人均年消费量为1千克左右。而发达国家饼干的人均年消费量为25~35千克,中等发达国家也有12~18千克,因此,随着人们生活水平的提高,中国的饼干市场潜力十分巨大。
本文通过对哈尔滨市各大超市,小型仓买的饼干制品的销售种类以及调研问卷的研究,从而进行归类,并总结了哈尔滨市饼干制品的种类特点,通过价格比较,分析消费者购买需要,针对几大品牌,了解消费者,在种类众多的饼干制品市场,选择商品的理由,根据消费者的类型、习惯、男女比例,来挖掘潜在市场消费者。分析哈市饼干制品市场整体情况,提出了各种饼干制品新产品的研究开发现状与发展趋势。在产品策略上,应为消费者提供多样化的产品,并不断提高产品质量,开发新的产品,塑造品牌形象。
关键词:饼干制品;市场调研
Harbin City biscuit products market research
Abstract
Chinese biscuit industry has classified a mark of industry in belonging to bakery product candy products industry in Chinese food manufacturing industry in industry. At present, the annual per capita Chinese biscuit amount of consumption is controlled by 1,000 grams. But annual per capita developed country biscuit amount of consumption is 25 ~ 35,000 grams, the medium-developed country also has 12 ~ 18,000 grams, therefore, the living standard rise , the Chinese biscuit market potential are very enormous with people.
The main body of a book is passed to every important Harbin City supermarket, mini type studies, carries out grouping thereby as well as the biscuit products marketing kind that the warehouse buys surveying a questionnaire's, and kind having summed up Harbin City biscuit products the characteristic, requires that big brands, know a consumer specifically for several by the fact that price analyses consumer paratively, a lot of biscuit products marketplaces, choose modity reason in kind, the type, habit, men and women according to the consumer excavate the potential market ing proportion. Analytical ha City biscuit products marketplace overall condition, research and development current situation and developing trend having brought forward the various biscuit products new product. Unfinished products responds to product providing consumer with diversification in tactics, raises product quality unceasingly, develops the new product