文档介绍：本科毕业论文
从原创广告分析中美文化差异
学生姓名:
学生学号: 200310206114
院(系): 外国语学院
年级专业: 2003级英语本科2班
指导教师:
二〇〇七年五月
Analysis of Differences Between Chinese
and American Culture Based on Original Advertisement
Luo Fang
Under the Supervision of
Jiang Taining
School of Foreign Languages and Cultures
Panzhihua University
May 2007
Contents
Abstract ………………………………………………………………………………I
Key Words ……………………………………………………………………………I
摘要......…………………………………………………………………………......Ⅱ
关键词..…………………………………………………………………………......Ⅱ
Introduction…………………………………………………………………………..1
Ⅰ.Brief Introduction of Advertising…………………………………………………2
Concept of Advertising…………….....................…………………………2
B. The History of Advertising……...........................……………………………...3
C. The Important Function of Advertising in Across-Cultures……………………4
1. An Important Carrier in the Cultural Transmission…............………………4
to the Tendency of Economic Globalization……….……………5
Ⅱ.Analysis of Chinese and American Cultural Infiltration from Original Advertisement….........…………………………………………..……………………6
A. Influences of Chinese and American Languages on Advertising….………...…6
1. Language Differences……………………………………………..…............6
…………………………………………………………………………7
B. Influences of Social Customs……………………………..............……………8
C. Individual Values of the Two Peoples….………..........………………………9
Ⅲ. Ways to Harmonize and Develop the Advertising in Across-Culture Transmission………………………………………………………………………..11
A. Cultural Innovation …...................……………………………………………11
B. ing Fixed Modes of Thinking…………………………………..…12
C. Rational Consideration of the National Culture and Foreign Cultures………12
Conclusion……………………………………………………………………………13
Acknowledgements…………………………………………………………………14
Bibliography…………………………………………………………………………15
Abstract
Advertising is the cultural phenomenon that includes social forms and it is a picture of social progress. Addddvertising gives the audience visual appreciation